Like everyone else, we like being right.
But the important thing here, however, is not that you should be convinced by the force of our argument when it comes to the way entrepreneurs think. We’re a bunch of folks who know a fair bit about business, a fair bit about social ventures, and a fair bit about entrepreneurship. We hope to make a plausible case to command a certain degree of intellectual assent.
The real test will be whether you put these ideas to practice and test them for yourself. The theory is actually not at all important. Only the results of action are.
Try these things not because you agree with our argument, although we hope you do. Try it because it is “plausible enough” to convince you to give it a shot.